Stores as good as the clothes, for brands that sell out.

Custom Shopify themes and drop pages for clothing brands.

You’ll hear back within a day.

ShopifyPartner

Work

Studies

Studies are my own work. Brands in them are made up or not clients, unless a page says otherwise.

  1. 01

    Tessel Coast

    A seasonal drop for a heritage staples brand.

    See the study
  2. 02

    Larkmoor

    A whole store one designer runs alone.

    See the study

What I make

The whole store, made to fit the brand.

A custom Shopify theme is the main thing I make. Around it: redesigns, rebrands, drop pages and monthly care.

  • Custom Shopify theme

    Your own theme, designed and built from scratch. It looks like the brand and it does real work: drops, sizing, sold outs, speed.

  • Redesign

    Keep your store and your products. I redo how it looks and how it shops, on a draft copy, so nothing live changes until you publish.

  • Rebrand

    A new look if you need one. Or the brand you have, captured and put in order: logo files, colours, type, photo style, how you talk. So the store and every drop match.

  • Drop pages

    A page on your store for every drop: the story, the lineup, the countdown. Built as sections your team refills each time.

  • Store care

    Monthly

    Around your drops. Pages staged the day before, small builds and changes, and I’m online when it goes live.


Things you might not know your store can do

I went through 25 clothing brand stores and these kept coming up. I build any of them into a new theme, or add them to the store you have.

  • Drops

    A countdown in each buyer’s own time zone, early access, a waitlist, and reminders before it goes live.

  • Sizing

    Fit and measurements right on the size buttons, and a clear size guide.

  • Sold out

    A restock request on every sold out size, and sold out pieces moved to the end.

  • Trust

    Reviews next to the buy button, a story page, and returns and shipping said one way everywhere.

  • First screen

    No popup covering the first thing people see.

  • Speed and Google

    Faster pages on phones, link previews that look right, and the search basics in place.

  • Shop the look

    Lookbooks people can buy from, piece by piece.

I also build for studios and agencies, under their name.

How it works

Your next drop, as a page on your store.

  1. 01

    A short call

    15 minutes on what’s coming: the next drop, the season, the store.

  2. 02

    A fixed price

    In writing, within 2 days.

  3. 03

    Built on a draft

    Alongside your team, on a draft copy of your store. You get a preview link to click through, and your live store doesn’t change until you publish.

  4. 04

    You pay when it’s live

    Your team refills it every drop, and it’s yours.

That’s how a drop page runs. Stores and store care are quoted on the call.

About

You work with the person doing the work.

I’m Ben. I design and build custom Shopify themes and drop pages for clothing brands. Born and raised in California, Mexican, and designing and building websites since 2020.

Shopify Partner.

Ben Larrazolo

Larrazolo (lar-uh-ZOH-loh)

Contact

Got a drop coming? Let’s give it a page.

A link or an @ is fine.

What do you need?

A date, a month, or no rush.

Who looks after the store now? (optional)

This comes straight to my inbox. I only use it to reply to you. Privacy

Got it.

Thanks for writing. Talk soon.